Adna Shatriremie Bin Haji A Abd Rahman
Title of PhD:
A study on Customer Satisfaction Towards Islamic Banking Products and Services in Brunei Darussalam
Qualifications
Bachelor Business Administration (Marketing): Second Class Upper (Hons)
Master of Management: CGPA 3.73
Master of Business Administration (Islamic Banking and Finance): CGPA 3.48
Research Interests and current topic
• Customer service performance in the banking industry
• Marketing strategies for Takaful (Islamic Insurance) products
• Over the counter service
• Consumer marketing
• Customer relationship marketing (CRM)
• Increasing Customer Satisfaction through Effective Customer Service: A Public Sector Dilemma
• Employee Work Culture and Ethics amongst Government Employees
• Over the Counter Customer Service in the Financial and non Financial Sector: Reality vs Expectations
• Promoting Islamic Financial Products in the Brunei Market; Facts and Challenges (work in progress)
Research Abstract
This paper focuses on the study of customer satisfaction in the field of Islamic banking as customer satisfaction is often described as the essence of success in today’s highly competitive world of business. It aims to evaluate and assess whether there exists a similarity or a noticeable gap between the level of customer satisfaction as a result of the services provided by the conventional banks and the Islamic banks in Brunei Darussalam. The study will then analyse the quality of the services offered using selected tools and from there it is hope that the paper will be able to provide terse recommendations and to develop a new marketing model that will eventually aid in improving the level of customer satisfaction in the banking industry.
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Brad Turner
Title of PhD
Assessing the Readiness of Governments to Embrace Alternative Fuel Technologies
Qualifications
BCom (Marketing), BCom (Hons), BA (Film Making), Murdoch University, WA.
Research Interests and current topic:
My research interests revolve around macromarketing concerns such as gross national happiness, national identity, cross cultural survey equivalence, green marketing and economic sustainability. I am also interested in technology readiness (particularly in relation to governments) as a precursor to the adoption of non-fossil fuel burning technologies.
Thesis committee
Associate Professor Ian Phau (Chair), Prof Ram Ramaseshan (Supervisor), Dr David Wong (Associate Supervisor).
Conferences and Publications
Pecotich, A, Turner, B and Yap, K, ‘National identity and memorabilia’, Macromarketing and ISMD Conference 2007 (Washington DC).
Turner, B, (2007), ‘Instructor’s Manual: lecture outlines, discussion questions, case solutions and other teaching suggestions,’ for Zikmund, W, ‘Exploring Marketing Research,’ 8th Edition, Thomson Learning Australi
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Chris Marchegiani
Qualifications
B. Com (Hons)
Research interests and current topic
Research Interests include Consumer Behaviour, Advertising, Branding. More specifically the use of Nostalgic Appeals in Marketing. Current research is on developing the concept of nostalgia to distinguish the two dimensions: Personal and Historical. Focus on scale development, cognitive reactions, attitudinal reactions and emotions. Research will include the use of structural equation modelling to develop a model which encompasses these variables.
Thesis committee
Chair: Nigel DuBussy
Supervisor: Associate Professor Dr. Ian Phau
Associate supervisor: Dr. Steve Dix
Journals
Marchegiani, C 2005, 'A Study of Nostalgic Appeals: A Research
Proposal', Marketing Insights WP2005011
Conferences
Marchegiani, C & Phau, I 2006 'The Effect of Music on Cognition and Attitude Towards Advertisements and Brands', ANZMAC conference 2006 (Brisbane) Marchegiani, C & Phau, I 2006, 'A Comparative Study of the Cognitive and Attitudinal Reactions to Personal and Historical Nostalgia',
ANZMAC conference 2006 (Brisbane) Marchegiani, C & Phau, I 2006, 'The Effects of Personal versus Historical Nostalgia on Thoughts and Attitudes in Broadcast Advertisements', 26th Academy of Marketing Conference (London) Marchegiani, C, Phau, I & Dix, S 2006, 'Effects of Historical and Personal Nostalgic Appeals in Broadcast Ads', 10th IAA World Education Conference (Dubai) Marchegiani, C 2005, 'An Attitude Transfer Hypothesis Approach towards Dimensionalising Nostalgia', honours thesis (unpublished) Marchegiani, C & Phau, I 2005, 'Dimensionalising Nostalgic Appeals in Broadcast Advertisements: Effects of Personal Nostalgia, Historical
Nostalgia and Period Orientated Music', ANZMAC conference 2005 (Fremantle) Doctoral colloquim Marchegiani, C 2006, 'Conceptualising Personal and Historical Nostalgia: Effects on Emotion, Cognition, Attitude Towards Advert and
Brand and Purchase Intentions', 26th Academy of Marketing Conference (London) (Doctoral Colloquium Working Paper) Marchegiani, C 2006, 'Exploring Personal and Historical Nostalgia: Emotions, Cognitions, Attitude Towards Advert and Brand, and
Purchase Intentions', Curtin Business School Doctoral Colloquium (Perth) |
 Michael Lwin
PhD title
Emotional Appeals: How Could They Make You Feel Guilty Online? Qualifications
BComm(Marketing & Advertising), Bcom(Hons), Curtin University of Technology, Curtin Business School, WA. Research Interests and current topic
My research interests include online advertising, emotional appeals, service marketing and advertising, ambush marketing, television advertising, green marketing and viral marketing. Research Abstract
This paper will investigate the effectiveness of emotional appeals in making viewers feel guilty on a new advertising medium, the internet. The research will investigate the three guilt appeals described by the literature, anticipatory, existential and reactive guilt appeals. These three appeals are often the foundation of numerous advertising massages and they can be effective in diverse industries. The study proposes a research framework to explore the relationship between the three guilt appeals and giving behaviour towards charities based on internet advertisements. Extensive literature review is examined to address factors influencing the relationship between guilt appeals and giving behaviour towards charities. Key factors such as ad credibility and inferences of manipulative intent will be explored to measure the effectiveness of guilt appeals. Further more, research objectives and gaps will be identified, ensued by theoretical framework that will lead to the development of hypotheses. The model proposes that creating ad credibility and low perceived manipulative intent is the key to making audiences feel guilty. The relationships of the main constructs including, ad credibility, inferences of manipulative intent, attitude towards the website, service expectation of charities, attitude towards the charities and giving behaviour are studied and compared with the three modes of guilt appeals. The hypotheses will be tested using multiple regression and the main contributions of the research will also be delineated. Thesis committee
Associate Professor Ian Phau (Supervisor), Steve Dix (Associate Supervisor) Conferences and Publications
Lwin, M & Phau, I 2006, ‘Service Advertising On The Web: Relative Effectiveness of Rational and Emotional Appeal’ |
 Isaac Cheah
PhD Title
Rediscovering Australian Brands: The roles of Categorization Theory and Confirmation Bias Qualifications
Bcom(Marketing & Commercial Law), Bcom(Hons), Curtin University of Technology, Curtin Business School, WA. Research Interests and Current topic
My research interests include consumer marketing, COO (country of origin) marketing in general, country of ownership marketing in particular, green marketing and commercial branding. I am also involved in scale development practices and structural equation modelling methods.
Research Abstract
This paper focuses on a specific theoretical framework incorporating country of origin (COO), country of brand (COB), consumer economic nationalism (CEN) and consumer ethnocentrism (CET) designations into the study design. The paper proposes a research framework to study the various COO cues, namely ‘made in’, and the ‘country of brand’. CEN (as measured by the CENSCALE) and CET (as measured by the CETSCALE) will be investigated as distinct constructs and their relationship toward product judgement of Australian brands and the willingness to buy Australian brands. Extant literature addressing each of these factors is reviewed first; with the research objectives and gaps identified, followed by the theoretical framework leading up to the development of hypotheses. The model proposes that both CEN and CET are separate and distinct constructs, however are correlated. The role of both symbolic and functional brand concepts is anticipated to reflect consumer schematic tendencies. Consumer knowledge is proposed to moderate the relationship between these cues and consumer’s willingness to purchase Australian brands. The categorization theory, confirmation bias and schema congruity principles form the theoretical underpinning of the research model. The hypotheses will be tested with structural equation modelling. The main contributions of the proposed research are also delineated. Thesis committee
Dr. Nigel DeBussy (Chair), Associate Professor Ian Phau (Supervisor), Vanessa Quintal (Associate Supervisor) Conferences and Publications
Cheah, I & Phau, I 2006, ‘The influence of Economic nationalism and Consumer ethnocentrism on product judgment and willingness to buy Australian brands’, ANZMAC conference 2006 (Brisbane)
Cheah, I & Phau, I 2006, ‘The influence of Ecoliteracy, Interpersonal influence and Value orientation on consumer’s willingness to purchase environmentally friendly products’, ANZMAC conference 2006 (Brisbane)
Cheah, I & Phau, I 2005, ‘Toward a Framework of Consumers’ Willingness to Purchase Environmentally Friendly Products: A Study of Antecedents and Moderator’, ANZMAC conference 2005 (Fremantle) |
Michael Baird Qualifications
Diploma of Management (TAFE)
Bachelor of Commerce, Sales and Marketing (Curtin University)
1st Class Honours, Bachelor of Commerce, Marketing (Curtin University)
Master of Commerce (Marketing) by Research (Curtin University) Research interests and current topic
Research interests include consumer behaviour, specifically consumer complaining behaviour (CCB), and disconfirmation, satisfaction, and expectations, particularly within social marketing. Current research being undertaken is a PhD examining branding, in particular brand extensions, brand image, brand personality and symbolic brands. Thesis committee
Chair: Professor B Ramaseshan
Supervisor: Associate Professor Ian Phau Journals
Michael Baird, Robyn Ouschan & Ian Phau: A Proposed Research Model of Disconfirmation of Expectancies relating to High Risk Drinking Experiences. CBS Marketing Insights, Curtin University.
Michael Baird, Robyn Ouschan & Ian Phau: A Model of Positive and Negative High Risk Alcohol Consumption Expectations. CBS Marketing Insights, Curtin University. Conferences
Michael Baird, Robyn Ouschan & Ian Phau: A Proposed Research Model of Positive and Negative High Risk Alcohol Consumption Expectations. Conference Proceedings at the 2nd Australasian Nonprofit and Social Marketing Conference, Deakin University.
Michael Baird, Robyn Ouschan & Ian Phau: An Extended Model of Disconfirmation: Expectancies Relating to High Risk Drinking Experiences. Conference Proceedings at the Australian and New Zealand Marketing Academy Conference (ANZMAC) 2005, University of Western Australia. Awards Best Paper Award for the Social, Not-for-Profit and Political Marketing Track - Australian and New Zealand Marketing Academy Conference (ANZMAC) 2005.
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Lokweetpun Suprawan (Pun) Qualifications
MBA at Mae Fah Luang University, Chiang Rai Province, Thailand
BBA (Management) at Eastern Kentucky University, Kentucky, USA Research interests
Stakeholders' Perceptions towards Corporate Social Responsibility (CSR) Branding Thesis committee
Dr. Sonia Dickinson (Supervisor) |
 Sharon Wenli LAM Qualification
B Com (Hons) Areas of interest
Corporate identity and culture, internal communications, employee communications.
Abstract
This thesis argues that certain types of corporate personality are more conducive for creating a better internal communications climate then others. One of the key objectives is to examine the link between corporate personality and effective internal marketing communications, using the Corporate Personality Scale and the Internal Marketing Communications Effectiveness Scale. From this, it is then possible to identify the organisational personality traits that most influence employees’ perceptions of communications effectiveness. This enables organizations to formulate a way to communicate with employees in such a way that these characteristics are strongly represented, thus achieving more effective communication to create satisfied internal, and in turn, external customers. Employees of five different Western Australian organizations from diverse industries were surveyed with a self-administered questionnaire. Supervisor
Dr Nigel de Bussy
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