The School of Marketing has a number of research supervisors available for higher degree by research programs. The table shown below lists some supervisors and their research interests. Please click on a staff member's name to see their profile.
Supervisor | Research Interests |
| Prof B (Ram) Ramaseshan | - Global Customer Relationship Marketing
- Models for Optimal Allocation of Retail Shelf Space
- Use of Technology in Services
|
| Assoc Prof Ian Phau | - Country Image – Brand Origin, Country Animosity, Ethnocentrism, Regiocentrism, Country of Ownership
- Branding Issues – Brand Extensions, Brand Personality, Piracy and Counterfeits
- Advertising Appeals – Nostagic Appeals, Guilt Appeals
|
| Dr Nigel de Bussy | - Corporate Reputation and Branding
- Public Relations and New Media
|
| Dr Sonia Dickinson | - Advertising & Highly Attractive Models
- Ethical Issues in Advertising
- Societal Marketing Issues
|
| Dr Steve Dix | - Advertising Effectiveness
- Ad Avoidance
|
| Dr Rajat Roy | - Regulatory focus and fit
- Preference reversal
- Hedonic consumption
- Emotions in marketingInternational business
|
| Dr Christine Daymon | - Organisational communication
- Organisational cultures and creativity
- Intercultural communication
- Managing organisations in the media and creative sectors
- Qualitative research methods
|
| Vanessa Quintal | - Attributes and Strategies of Australian Tertiary Institutions in Marketing Education Internationally
- Risk and uncertainty of Consumers in selecting tourism destinations
- Cross Cultural Behaviours related to Hofstede’s Cultural Dimensions
|
| Dr Tekle Shanka | - Destination Branding/Image/Personality
- Tourism Marketing in developing countries
- Special interest tourism marketing
- Higher Education
- Not for Profit Organisations
|
| Dr David Wong | - Marketing of Higher Education
- Service Quality (and use of SERVQUAL – Parasuraman)
- Adoption Theory (eg. work by Rogers)
- Diffusion Theory/Innovativeness (eg. Bass Model)
- Expectancy Theory (eg. Vroom Model)
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