Honours in Marketing and Public Relations

Interested in a Marketing or Public Relations honours degree?

Attend the School of Marketing (Marketing/Public Relations) Honours 2009 Information Seminar to find out more about the honours program.

Date: Wednesday 15 October 2008
Location: Building 408.2038
Time: 12pm

Deadline for 2009 applications is 1 December 2008
Candidates will be informed of their status by the end of December. Acceptance of offer has to reach the Honours Program Manager by 10 January 2009.

School of Marketing Honours Program 2009 Sponsorship

We are happy to announce that Emerald Group Publishing Limited will continue its sponsorship of the 2009 School of Marketing Honours Program.

The 2009 Honours students will be offered the following:

welcome starter pack of 8-10 most recent hard copies of Marketing and Public Relations journals (including the European Journal of Marketing, International Marketing Review, Journal of Consumer Marketing, Journal of Product and Brand Management, Asia Pacific Journal of Marketing and Logistics and others);
all Emerald stationary (such as mouse pads, writing materials, stress balls);
full personal online access to all Emerald articles (PDF full text) for the duration of study;
personalised business cards (with the title Honours Candidate) featuring logos of both Curtin University and Emerald;
free access to all tutorial conferences (net conferencing as well) and workshops for Case Studies Analysis, journal writing skills; and
some assistance in helping students to publish in academic journals (through personal tutorial)

There will also be a prize/award for the Best Honours Student.

As this sponsorship information will be featured on the Emerald website which is sure to raise the profile of our Honours graduates in the international arena.

About the program

The School of Marketing offers a one year program leading to award the Bachelor of Commerce (Honours) to students who have completed undergraduate studies in marketing/public relations. It is only offered in Semester 1.

It provides students a structured introduction to research at an advanced level, developing both technical and analytical skills and reinforcing critical and independent thinking.

It also aims to bridge the rigour of academia with that of industry and market practice through internships, research projects and analysis of case studies. This not only prepares students who are beginning their marketing careers with the necessary knowledge and expertise, but also develops relevant skills in the applications of marketing research methods.

Why an Honours degree?

An honours degree is not for everyone. It differentiates you from the undergraduate degree. To an extent, it is more highly regarded than a postgraduate diploma/degree. Employees value this thereby giving you a great competitive advantage. Along with the specialised research skills you develop through the completion of your dissertation, an honours degree opens up a wider range of career possibilities that go beyond the typical entry-level jobs usually associated with the Pass degree of a three year undergraduate program.

You may be working on a research project that aligns with the interest of a potential employer. Your expertise in the subject matter will provide you with the advantage over other candidates. You will have a special expertise that employers will look out for. Having gone through a stringent and rigorous regime independently, the honours dissertation is an excellent testimony to your strengths and skills.

Almost all scholarships to a masters degree require an honours degree. This further ascertains the prestige of having one.
Upon completion of the honours program, you only need an additional two semesters (instead of four) to complete a masters program.
With a first class honours, you may be considered for a direct entry into the PhD program.

What is the role of Honours Program Manager?

The Honours Program Manager is the:

administrator of the program; and
support person for supervisors and dissertation examiners.