Research

The School of Marketing has a healthy research culture incorporating a variety of research activities and publications. The School publishes a journal and a working paper series:

• Asia Pacific Journal of Marketing and Logistics
• Working Paper Series - Marketing Insights

Research expertise

Academics in the School of Marketing have expertise and contributed significant published works in the areas of:

• Advertising & Marketing Communications
• Customer Orientation
• Export Marketing
• International Business/Marketing
• Marketing Analysis & Decision Making
• Marketing of Services
• Marketing Research
• Marketing Strategy
• Product Innovation
• Public Relations
• Public Sector Management & Policy
• Quality/Standards
• Sales Management & Marketing
• Strategic Marketing & Management
• Tourism