Marketing Insights

Working Paper Series for the School of Marketing

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What is Marketing Insights?

Marketing Insights is a peer reviewed working paper series published by the Curtin School of Marketing. It is designed as a channel for researchers to share their ongoing research findings and efforts in its preliminary form. It aims to reflect the diverse range of theoretical and empirical research conducted at the Curtin School of Marketing.

Call for papers

We seek submissions to be considered for Marketing Insights from both staff members and students representing various disciplines, discussing topics relevant to the marketing field. Topics may include marketing strategy, cross-cultural issues, consumer markets and buying behaviour, branding issues, segmentation, marketing theory, managing marketing channels, new product development, marketing research and integrated marketing communications, public relations, electronic marketing, tourism marketing and legal and public policy. Cross-disciplinary submissions are also welcome.

Call for ad hoc reviewers

The team calls on academics to serve as ad hoc reviewers. If you would like to serve as an ad hoc reviewer for Marketing Insights, please download the form below and submit it to Associate Professor Ian Phau's pigeon hole in the School of Marketing or via email to Ian.Phau@cbs.curtin.edu.au.

Download form 

The Marketing Insights WPS Team

Editor:
Associate Professor Ian Phau

Co- Editors:
Dr Tekle Shanka
Ms Vanessa Quintal

Administrator:
Min Teah