Working Papers
The following is a list of Working Papers published by the School of Marketing. A link to the author's details is provided and where possible, a link to the full text.
| 2007001 | Holmes, Matthew, and Sonia Dickinson. The role of health resistance in threat appeal communication effectiveness. |
| 2007002 | Dickinson, Sonia, and Matthew Holmes. Understanding how anti-smoking threat communications trigger emotional and coping responses of adolescent individuals. |
| 2007003 | Shanka, Teklehaimanot, and Aishath Moosa. Study abroad programs - An exploratory investigation. |
| 2007004 | Teah, Min, and Ian Phau. Counterfeiting of luxury brands: Evidence from Taiwanese consumers. |
| 2007005 | Cheah, Isaac, and Ian Phau. Development of a scale to measure consumer economic nationalistic tendencies. |
| 2007006 | Cheah, Isaac, and Ian Phau. How categorization theory and confirmation bias affect country of ownership? |
| 2007007 | Marchegiani, Christopher, and Ian Phau. Developing a scale to measure historical nostalgia. |
| 2007008 | Teah, Min, and Ian Phau. Fakin' it: The influence and outcomes of social variables. |
| 2007009 | Teah, Min, and Ian Phau. How personality factors influence counterfeits? |
| 2007010 | Marchegiani, Christopher, and Ian Phau. Developing a scale to measure personal nostalgia. |
| 2007011 | Dix, Stephen, and Ian Phau. Television advertising avoidance: Advancing research methodology. |
| 2007012 | Wong, David, and Nexhmi Rexha. Bank service quality perceptions of business customers: Priorities for banks in resource allocations in an e-banking context. |