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Working Papers

The following is a list of Working Papers published by the School of Marketing. A link to the author's details is provided and where possible, a link to the full text.

2007001Holmes, Matthew, and Sonia Dickinson. The role of health resistance in threat appeal communication effectiveness.

2007002Dickinson, Sonia, and Matthew Holmes. Understanding how anti-smoking threat communications trigger emotional and coping responses of adolescent individuals.

2007003Shanka, Teklehaimanot, and Aishath Moosa. Study abroad programs - An exploratory investigation.

2007004Teah, Min, and Ian Phau. Counterfeiting of luxury brands: Evidence from Taiwanese consumers.

2007005Cheah, Isaac, and Ian Phau. Development of a scale to measure consumer economic nationalistic tendencies.

2007006Cheah, Isaac, and Ian Phau. How categorization theory and confirmation bias affect country of ownership?

2007007Marchegiani, Christopher, and Ian Phau. Developing a scale to measure historical nostalgia.

2007008Teah, Min, and Ian Phau. Fakin' it: The influence and outcomes of social variables.

2007009Teah, Min, and Ian Phau. How personality factors influence counterfeits?

2007010Marchegiani, Christopher, and Ian Phau. Developing a scale to measure personal nostalgia.

2007011Dix, Stephen, and Ian Phau. Television advertising avoidance: Advancing research methodology.

2007012Wong, David, and Nexhmi Rexha. Bank service quality perceptions of business customers: Priorities for banks in resource allocations in an e-banking context.

  2007 2006 2005 2004 2003