Staff profile
Dr Rajat Roy
More Information
Dr. Roy is a lecturer at Curtin Business School in the school of Marketing. Prior to joining Curtin, Dr. Roy had taught in the Marketing Division at Nanyang Business School, Singapore.
topIndustry Experience
Prior to joining academics, Dr. Roy had worked for a large public sector Indian company in the marketing division. Positions ranged from industrial marketing to strategic planning roles for the company.
Dr. Roy also has some consultancy experience for the pharmaceutical industry in Singapore. He has also some prior experience with conducting executive education programs in Singapore.
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Publications
Conference Publications
Roy, Rajat. "Regulatory focus and alternative processing conditions: attribute importance versus attribute ease of imagibility." In Academy of Marketing Science 2009 annual conference proceedings, edited by Leroy Robinson Jr, USA: Academy of Marketing Science, 2009.
download» (PUB-CBS-SOM-MPL-48935 E1 entered)
Roy, Rajat, and Sharon Ng. "Regulatory fit and evaluation mode: feeling right about hedonic and utilitarian consumption." In Proceedings of the Society for Consumer Psychology, edited by Maria Cronley and Dhananjay Nayakankuppam, 306-308, USA: Elsevier, 2008.
(PUB-CBS-SOM-MPL-44873 E1 verified)
Roy, Rajat. "The role of governance indicators and FDI flows: an institutional perspective (WP)." In Proceedings of the 33rd annual conference Academy of International Business UK chapter, edited by Rudolf Sinkovics and Mo Yamin, Manchester, UK: Manchester Business School, 2006.
(PUB-CBS-SOM-MPL-46076 E1 entered)
Conference Presentations
Roy, Rajat. "Regulatory focus and alternative processing conditions: attribute importance versus attribute ease of imagibility." Paper presented at the Academy of Marketing Science 2009 annual conference, Baltimore / United States of America, May 20, 2009.
(PUB-CBS-SOM-MPL-50165 Z1 entered)
Working Papers
Roy, Rajat. Regulatory fit and preference reversal. Marketing Insights 2008017, Bentley, Western Australia: School of Marketing, Curtin Business School, 2008.
download» (PUB-CBS-SOM-MPL-45753 Z3 entered)
Research Interests
- Regulatory focus and fit
- Preference reversal
- Hedonic consumption
- Emotions in marketing
- International business
